Discover Your Digital Quotient (DQ) Persona

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Discover Your Digital Quotient (DQ) Persona

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Brand Resonance/Dominance

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How well does your brand resonate with your target audience on digital platforms?

Discover Your Digital Quotient (DQ) Persona

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Brand Resonance/Dominance

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Do your customers see your brand they enjoy engaging with?

Discover Your Digital Quotient (DQ) Persona

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Mobile/App Experience

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How would you rate the usability of your mobile app(s)?

Discover Your Digital Quotient (DQ) Persona

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Mobile/App Experience

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How frequently do customers use your app for core interactions (e.g., billing, service management)?

Discover Your Digital Quotient (DQ) Persona

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Non-Core Services

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What percentage of your revenue comes from non-core digital services (e.g., Value Added Services, IoT, e-commerce)?

Discover Your Digital Quotient (DQ) Persona

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Non-Core Services

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How diverse is your portfolio of digital and non-core services?

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Customer Experience

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What percentage of customer queries are resolved through self-service channels?

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Customer Experience

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How would you describe the integration of your digital platforms for seamless customer experiences?

Discover Your Digital Quotient (DQ) Persona

You are:
The Telco Leader
!
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100
pt

The Telco Leader

“You are the pinnacle of success, embodying the perfect balance of innovation, execution, and customer focus.”

Personality Assessment

  • You tend to inspire confidence and admiration with your seamless blend of technology, strategy, and execution.
  • Your focus is on expanding your influence and maintaining leadership by staying ahead of emerging trends and customer demands.
  • You excel at delivering a unified, digital-first experience that extends beyond connectivity into lifestyle, and more.
  • Your challenge is sustaining your dominance while continuing to innovate and expand your offerings.

Things to Work On

If you’re not careful, you might overlook opportunities for further differentiation or fall victim to hubris. Continue participating in conversations around new technology, and don’t hesitate to form partnerships with like minded companies. You might be able to learn from one another.

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Discover Your Digital Quotient (DQ) Persona

You are:
The Innovator
!
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100
pt

The Innovator

“You are the trailblazer, always one step ahead and setting the standard for others.”

Personality Assessment

  • You tend to embrace change, leveraging technology to create seamless, customer-focused experiences and diverse service offerings.
  • Your focus is on leading with purpose and showing others how digital transformation is done.
  • You excel at fostering innovation, integrating services, and delighting customers with personalized, cutting-edge solutions.
  • Your challenge is staying ahead of the curve and avoiding complacency as you enjoy your success.

Things to Work On

If you’re not careful, you may struggle to anticipate the next wave of disruption while managing ongoing complexity. For that, you need to look at how you are choosing to integrate new technologies into your current ecosystem – and see if the way you’re choosing to scale really works for now, and for the future.

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Discover Your Digital Quotient (DQ) Persona

You are:
The Challenger
!
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100
pt

The Challenger

"You are the ambitious disruptor, determined to redefine customer expectations."

Personality Assessment

  • You challenge the status quo, using innovation to push boundaries and create bold, customer-centric experiences.
  • You thrive on risk-taking and agility, embracing technology to deliver seamless, personalized solutions that stand out.
  • Your focus is on reshaping industries, staying ahead through digital transformation, automation, and AI-driven insights.
  • You excel at quick adaptation, trendsetting, and crafting unique interactions, ensuring customers always get the best.Your challenge is maintaining balance—too much disruption can create complexity or inconsistency.

Things to Work On

If you’re not careful, innovation overload can dilute your impact. The key is to prioritize strategic, scalable changes that enhance—not complicate—the customer journey.

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Discover Your Digital Quotient (DQ) Persona

You are:
The Explorer
!
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100
pt

The Explorer

“You are the curious visionary, always excited to try something new.”

Personality Assessment

  • You tend to dabble in different ideas and projects, eager to explore possibilities but potentially lack a clear plan or bigger picture approach.
  • Your focus is on discovering the next big thing, even if it means pivoting frequently or spreading yourself too thin.
  • You excel at generating fresh ideas and opening up opportunities that others may not have considered.
  • Your challenge is committing to a direction and following through, as your enthusiasm can wane without immediate results.

Things to Work On

If you’re not careful, you might miss out on lasting impact by failing to see initiatives through to completion. The best thing you can do is prioritize what you think could work well for your business, and to evaluate partners that could help you shape your perspective on what the important next steps are for you.

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Discover Your Digital Quotient (DQ) Persona

You are:
The Traditionalist
!
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100
pt

The Traditionalist

"You are the dependable old soul who values stability above all else.”

Personality Assessment

  • You tend to rely on tried-and-true methods, avoiding risks or unnecessary changes.
  • Your focus is on maintaining what has always worked, with little interest in chasing trends or experimenting with new technologies.The tried and true approach has worked well for you historically. You excel at delivering consistent results and fostering trust in traditional services.
  • You are usually the dominant player in the market due to your sheer size and dedication to connectivity and telco services.
  • Your challenge is adapting to a rapidly evolving digital landscape, where your reluctance to innovate leaves you struggling to stay competitive.

Things to Work On

If you’re not careful, you may find yourself struggling to meet changing consumer expectations, be overshadowed by those who are more agile and forward-thinking, and those may be more invested in expanding their offerings to level up with digital natives today.

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