Challenges and Considerations When Building a Digital Mobile Operator (DMO) Brand
In-house vs. Third-party Digital Mobile Operator Development
The Case for In-house DMO Development
Key Advantages of In-house DMO Development
Potential Challenges of In-house DMO Development
The Case for Partnering with an Experienced DMO Partner
Key Advantages of Collaborating on a DMO with a Third-party
Addressing Considerations of Collaborating on a DMO with a Third-party
Picture this:
As a telco CEO, your task is transforming your company into a tech-centric, customer-first company. Your telco has many markets worldwide, and you don’t have enough time to bring new digital experiences to your customers.
One way of quickly introducing new digital products and digital telco experiences is through Digital Mobile Operator (DMO) brands.
DMOs have the added benefit of letting telcos experiment with different target audiences and experiences before sharing the learnings with the rest of the company. With telcos under pressure to move beyond traditional services and into digital-first business models, this decision has long-term financial and operational implications.
Now the question becomes: to Build or to Partner?
The main challenges of producing DMO capabilities are time and expertise. Depending on your telco’s current set of challenges, there are times when it makes sense to build and times when it makes sense to collaborate with a partner.
Telcos of different sizes, locations, and technological maturity have their challenges. When it comes to considering building in-house capabilities or partnering, these are the most common challenges:
With the common challenges of building a DMO covered, let’s compare building your DMO brand in-house or working with a third party to produce it.
In-house development offers more control, brand continuity, lower risks, and ownership but comes with high upfront costs, longer timelines, and talent challenges.
Working with a partner enables faster market entry, reduced financial risk, and access to cutting-edge digital solutions, but at the cost of some dependence on the partner.
Choosing between in-house and partner-based DMO development is a strategic decision that hinges on a telco’s unique needs and market positioning.
Both approaches offer clear advantages, but it’s essential to consider how a trusted partner can address key concerns, such as brand control and revenue-sharing models while providing faster deployment and innovative solutions.
By weighing these considerations, you can make informed decisions that accelerate growth and build long-term value for your DMO brands and your telco.
Ready to jumpstart your DMO development with an experienced DMO partner?
Contact us today!
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One of the most immediate and impactful uses of AI is in personalization. Telcos have long recognized that customer experience is more than just a differentiator—it’s central to loyalty and long-term success. AI enables telcos to create customer journeys that are tailored based on actual behavior and preferences.
Insights
15 Oct 2024
Insights
15 Oct 2024
Picture this:
As a telco CEO, your task is transforming your company into a tech-centric, customer-first company. Your telco has many markets worldwide, and you don’t have enough time to bring new digital experiences to your customers.
One way of quickly introducing new digital products and digital telco experiences is through Digital Mobile Operator (DMO) brands.
DMOs have the added benefit of letting telcos experiment with different target audiences and experiences before sharing the learnings with the rest of the company. With telcos under pressure to move beyond traditional services and into digital-first business models, this decision has long-term financial and operational implications.
Now the question becomes: to Build or to Partner?
The main challenges of producing DMO capabilities are time and expertise. Depending on your telco’s current set of challenges, there are times when it makes sense to build and times when it makes sense to collaborate with a partner.
Telcos of different sizes, locations, and technological maturity have their challenges. When it comes to considering building in-house capabilities or partnering, these are the most common challenges:
With the common challenges of building a DMO covered, let’s compare building your DMO brand in-house or working with a third party to produce it.
In-house development offers more control, brand continuity, lower risks, and ownership but comes with high upfront costs, longer timelines, and talent challenges.
Working with a partner enables faster market entry, reduced financial risk, and access to cutting-edge digital solutions, but at the cost of some dependence on the partner.
Choosing between in-house and partner-based DMO development is a strategic decision that hinges on a telco’s unique needs and market positioning.
Both approaches offer clear advantages, but it’s essential to consider how a trusted partner can address key concerns, such as brand control and revenue-sharing models while providing faster deployment and innovative solutions.
By weighing these considerations, you can make informed decisions that accelerate growth and build long-term value for your DMO brands and your telco.
Ready to jumpstart your DMO development with an experienced DMO partner?
Contact us today!