povo, Japan’s favourite digital telco, transforms the future of connectivity in Japan with Lawson

povo2.0, the digital telco brand launched between Circles and KDDI Corporation, successfully launched ‘povo Data Oasis” on November 19, 2024. Marking a new era of connectivity in Japan, povo users can now enjoy free data access across all 14,000 Lawson stores and 47 prefectures in Japan. This not only enables seamless connectivity for millions of Japanese users on the go, but also redefines customer experiences with elevated digital lifestyles, everyday convenience and retail innovations.

This initiative is part of a capital and business alliance between KDDI, Mitsubishi Corporation, and Lawson to create a "Real x Tech LAWSON" (convenience store of the future) that combines brick-and-mortar stores with technology. povo was selected for and entrusted with this mandate with its agile business model, highest customer satisfaction and constant innovations to drive higher customer value, loyalty and growth - and as Japan’s 1st 100% 5G digital telco.

povo Data Oasis is but one of the new innovations with KDDI Corporation and Lawson that Circles is supporting, with more in store to continually create well-loved digital experiences for Japanese users and transform the future of connectivity.

Read more about how povo is revolutionizing telco, tech and retail in Japan on Yahoo News, Nikkei and Mainichi. Catch povo Data Oasis on Fuji TV and All Nippon News below too!