Circles was selected to be featured as a business case study in Harvard Business School (HBS). Titled “Circles.Life at a Crossroads of Growth”, the case study by Professor Juan Alcacer and Adina Wong from HBS, details our journey to transform the telco industry with Circles X, the world’s first cloud-native technology, to improve the digital user experience for both telco operators and customers.
To officially launch the publication of the case study on HBS’ educational platform, Circles’ three co-founders, Rameez Ansar, Abhishek Gupta and Addel Najim, presented the case study to the MBA strategy classes at Harvard Business School.
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One of the most immediate and impactful uses of AI is in personalization. Telcos have long recognized that customer experience is more than just a differentiator—it’s central to loyalty and long-term success. AI enables telcos to create customer journeys that are tailored based on actual behavior and preferences.
News
16 February 2023
News
16 February 2023
Circles was selected to be featured as a business case study in Harvard Business School (HBS). Titled “Circles.Life at a Crossroads of Growth”, the case study by Professor Juan Alcacer and Adina Wong from HBS, details our journey to transform the telco industry with Circles X, the world’s first cloud-native technology, to improve the digital user experience for both telco operators and customers.
To officially launch the publication of the case study on HBS’ educational platform, Circles’ three co-founders, Rameez Ansar, Abhishek Gupta and Addel Najim, presented the case study to the MBA strategy classes at Harvard Business School.