Xplore: Innovation That Starts With Engagement

Xplore is the app ecosystem innovation playground that allows telcos and lifestyle partners to co-create, test, and personalise digital experiences quickly and safely.

Moving Beyond

‍Connectivity

Telcos have the opportunity to move beyond basic connectivity and reposition themselves as digital lifestyle hubs.

Lifestyle providers

High-frequency
lifestyle offerings

Consumers

Telcos

Connectivity + 
Xplore (App Ecosystem)
Partner Products
API Integration
Personalised Experience
Connectivity + Lifestyle

Pressures of Telco

‍Innovation

Operational Risk
Introducing new features can disrupt the reliability of the existing app. Unproven initiatives may fail to engage users, putting revenue and reputation at stake. High churn and commoditization make untested initiatives potentially risky in terms of operations.
Budget Constraints
Building standalone innovation initiatives can be expensive. High internal development and operational costs push other telcos away from innovating and instead focus on their core stack.
Resource Capability
Embedding and managing new services across telco apps is complex. It requires coordination between multiple internal teams and long development timelines, which slows down insights and iterative testing.

Xplore:

Tailored for Telcos

A controlled and risk-free sandbox built specifically for the unique challenges of the telco industry.

Low Risk

An innovation sandbox embedded into the app that enables low-risk tests to increase user engagement and trial new service offerings with zero disruption to core telco operations.

Low Cost

Prebuilt applets for rapid go-to-market at scale to navigate high cost of innovation coupled with top and bottom line pressure.

Low Effort

Ensures that telcos can embed and launch the innovation tab within 4 weeks, saving partner telcos months of internal development time and resources and delivers immediate feedback loops.

Our Three Stage Innovation Methodology

Ideation and Discovery
Identify high impact opportunities for engagement in areas like entertainment, gaming, retail, and intech.
MVP Launch
Deploy and test Minimum Viable Products (MVPs) rapidly with real-time feedback.
Stop-Iterate-Scale
Regularly asses and refine MVPs, scaling successful initiatives.

Significant Revenue Impact and Customer Engagement

In the markets where Xplore is deployed, users spend 47% to 156% more time on the telco app. Additionally, the engaged telco app users are correlated with higher ARPU.

Constant experimentation and daily content refresh on Xplore

Drives stronger customer loyalty and repeat business

Xplore Success:

KDDI Digital Life grew user engagement by over 30% with Circles’ Innovation Engine

Learn More

The Telcos We Empower

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