Mobile Consumer Trends

‍Welcome to the fourth part of our series on mobile consumer insights. Our earlier posts covered four mobile consumer segments, their attitudes towards what makes a premium telecommunications service provider (telco) brand, and what they expect from telco service offerings. With that, let’s dive into how smartphones have continued to change people’s lives.

“We’re already cyborgs” Elon Musk famously tweeted because of humanity’s dependence on machines to maintain memory.

While Elon Musk’s tweet was responding to an online conversation about the extent to which humans were already partially made up of AI this holds through in other aspects of our lives too.

Telcos and smartphones are increasingly becoming the lynchpin of modern life, and we are now reaching the logical conclusion of the phrase ‘there’s an app for that.’ 

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Digital natives are not only streaming their favourite shows on their phones, they’re sending money to their loved ones, investing, taking loans and donating to charity on their mobile devices.

With the rise of super apps, mobile consumers are increasingly looking to brands that can offer more than their core services. Non-telco offerings like streaming subscriptions and gaming are now seen as value-added services. 

Telcos provide the underlying infrastructure and knowhow to enable mobile connectivity, making them the most well-suited for transformation to agile techcos that can expand mobile-based service offerings to cater to digitally savvy consumers' expanding digital wants.

At Circles, we believe in going above and beyond for the customer—without having to do it alone! We work with ecosystem partners to provide access to content, services, and products that span from redeeming consumer products to subscribing to digital TV to purchasing movie tickets. 

Considering that people are already using apps to enhance their life experiences, there’s a lot of room for telcos to get creative with partnerships and rewards beyond the usual entertainment packages and e-wallets.

To 2024 and beyond

Conclusively, we’ve seen Singaporean telco customers have evolved in an interesting way, but really what everyone wants is a great product and a great customer experience, and we’ve seen these insights translate globally and form the foundation of what we do – to transform telco and create products that excite and delight customers. 

We launched Circles.life with the idea of shaking things up and giving power back to the customer. We focused on great customer experiences and more freedom for our mobile users, right down to having no contract plans. All this was possible by building our own end-to-end telco IT platform from the ground up.

As telco operators ourselves, we wanted to share some of our home market’s insights with you, so you can see what we can do for our clients.

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If you’d like to learn more about how our end-to-end telco IT platform works, or how we’ve helped other telcos in their simplification, digitization, and transformation journeys, click the button below!

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This is part four of our Telco Customer Insights series.

Catch the other posts below: