Recognized in the categories of Marketing and Brand Initiative of the Year and Travel Product of the Year.
Circles, the leading global digital telco and consumer company, won two prestigious awards from the Asian Telecom Awards 2023. The award recognises the remarkable achievements and initiatives of Asia’s leading telco companies.
The Travel Product of the Year was awarded to Circles’ digital telco, Circles Life Singapore’s travel lifestyle app, Jetpac. Launched in 2022 to provide greater convenience and experience to post-COVID travellers, Jetpac promises travel freedom for all with its fuss-free e-sim activation, unbeatable global roaming rates and travel perks. Within 4 months of launch, Jetpac achieved more than 10x growth in sign-ups, of which, more than 50% were new customers.
The second award, Marketing & Brand Initiative of the Year, was awarded to Circles Life Australia for its ‘Big Freeze’ campaign. When several leading national telco operators raised their mobile plan prices, Circles Life did the ‘untelco’ thing and froze their prices for 18 months to help the everyday Australians adapt to the rising cost of living without compromising on their digital experiences. Through the campaign, Circles Life saw a 28% increase in sales, including a significant spike in new customers from the leading telcos.