The ability to swiftly develop and launch unique services, both within and independent of the KDDI ecosystem, empowered KDDI to boldly launch its first-ever digital telco brand.

The joint venture with Circles has played a crucial role in achieving our strategic objectives. Onic’s success reflects the synergy between e& International’s market leadership and Circles’ technological innovation. We are enthusiastic about continuing this journey and delivering even greater value to our customers in Pakistan and the region.

We’re stepping up the game by changing the status quo. It’s time to truly offer customers what they need, which prompted us to reach out to Circles given their expertise in pioneering customer-first, well-loved digital telco brands. This is not just about offering seamless digital experiences to our customers, but also about reimagining how telcos can elevate everyday life.